Our dealer of the week is Judy Doyle, owner of The Cinnamon Stick here at Morgantown Market and her shop in Hereford, Pa. Judy always had a gift for sewing and decorating. She could take an ordinary object, like an old basket, and add a few flowers, a ribbon and marry it with another found item and create a beautiful centerpiece. "My husband Tony and I bought an old farmhouse. I had a vision for how I wanted to decorate it, and back in those days there were no stores to find farmhouse decor, so I had to make it."
Judy began her business in the 1980's in the height of the craft movement. For those who think of 'crafts' as only construction paper and Elmers glue, I say, think Artisan. What the movers and shakers, like Judy, did in the eighties was utilize their gift of sewing, wood working, sculpting and painting and created works of art that turned cookie cutter homes into country kitchens, whimsical gardens, while also elevating primitive decor.
One Fall day, Judy and a good friend Ginny saw a pattern in a magazine of Halloween crafts. The two found themselves talking about the same pumpkin and laughed when they realized that they both wanted to try to make it. This encounter turned into a road trip to the second floor of The Hayloft where business partners, Louise and Ruthie sold country fabrics. "We decided to make a few of the Halloween crafts and brought them with us to show a friend at an exercise class at the YMCA. Before we knew it, we had over 200 orders for our witches, pumpkins and trick or treaters."
Judy and Ginny continued working together, and sometime later Ginny decided to go back to work full time. Judy (a stay at home mother) chose to continue with the business and ran it out of her home for the next seven years. "I would have holiday open houses, home party shows (before it was a thing), and soon built my client base to the point that I had to open my home for business every day. I even had to hire a girl to work some Saturdays, so I could watch my son play football."
Time passed quickly, the kids became more self-sufficient, and Judy and her husband (partner in the business) opened up their first retail space in an Antique store in Morgantown. They grew their business for the next nine years selling repurposed primitives, one of a kind found objects and handmade crafts. "Tony is clever! Once he bought several old shovel handles, just the handles. I looked at him like he was crazy...I was not sure what he was going to do with them, but he turned them into signs for the garden, and we sold them all."
Judy and Tony grew out of their space in Morgantown and opened The Cinnamon Stick in Hereford, Pa. They have been in the shop for the past 18 years. "We were fortunate to have loyal customers who followed us. I think the secret is truly caring about people, nurturing relationships, providing exceptional customer service and keeping a smile on your face.
When Morgantown Market opened a little over three years ago, Judy went in to do a little shopping. Many of the friends she had made in the business over the years were merchants at the Market. "The new shop was such a warm and happy place. I felt a draw to come back home to Morgantown and about a year ago decided to open a little space at Morgantown Market. It is nice to be surrounded by others who love what they do."
Stacey Thompson, the owner of Morgantown Market, said, "When I envisioned my dream for my business I had a few shops that I admired and one of them was The Cinnamon Stick. I consider Judy to be one of my business mentors."
Stop in Morgantown Market to find Judy's fabulous home furnishing, and visit her shop at 59 Star Road,
Hereford, Pennsylvania, PA. You can also follow The Cinnamon Stick on Instagram and Facebook.